Privacy Policy

Last updated: 17 April 2026

Terminal6 ("we", "us", "our") is a product of Aavin Marketing Services, Bengaluru, India. This Privacy Policy describes how we collect, use, and protect information when you use our platform and services.

1. Information We Collect

We collect information that you provide directly and data from third-party platforms you connect:

• Account information: Name, email address, and company details provided during sign-up.
• Platform data: When you connect your marketplace accounts (Amazon Seller Central, Amazon Vendor Central, Shopify, Unicommerce) and advertising accounts (Google Ads, Meta Ads, Amazon Ads), we access and store the data necessary to provide our services, including sales data, inventory levels, advertising campaign metrics, keyword performance, and order information.
• Usage data: How you interact with our platform, including pages visited and features used.

2. How We Use Your Information

• To provide, maintain, and improve our platform and services for you.
• To unify your own marketplace and advertising data into a single per-customer view of your business. We do not pool, combine, or aggregate your data with any other Terminal6 customer's data.
• To generate analytics, reports, and AI-powered recommendations for your business, returned only to you and the operators you authorise.
• To manage advertising campaigns on your behalf across Google Ads, Meta Ads, and Amazon Ads, strictly within your own connected ad accounts.
• To communicate with you about your account and our services.

We do not sell your data. We do not use your data to benchmark you against other Terminal6 customers. We do not use your data to train models that are offered to, or derive insights for, any other party.

3. Data from Amazon (SP-API, Vendor Central, Amazon Ads)

When you connect your Amazon Selling Partner (Seller Central), Amazon Vendor Central, or Amazon Advertising account, Terminal6 accesses data through the Amazon Selling Partner API (SP-API), Vendor Central reporting APIs, and the Amazon Advertising API. The categories of data we access include orders and sales, inventory levels, product catalogue and listing data for your ASINs, advertising campaign performance for your own campaigns (spend, clicks, impressions, attributed sales, keywords, and search term reports across Sponsored Products, Sponsored Brands, and Sponsored Display), settlement reports, FBA customer returns, and — for authorised Brand Registry owners — Brand Analytics reports for your own ASINs and brand.

We use this data to display your Amazon performance to you within the Terminal6 dashboard, to compute SKU-level, channel-level, and cross-channel economics for your business, to generate daily briefs, anomaly alerts, and AI-powered recommendations for your own advertising, inventory, pricing, and catalogue decisions, and to execute actions you have authorised (such as adjusting your own Amazon advertising bids and budgets within your own Amazon Ads account).

Each Terminal6 customer's Amazon data is stored in records keyed to that customer's brand identifier, and our analytics and AI agents operate within a single customer's data at a time. We do not combine data from one Amazon Authorized User's account with another's, and we do not use one customer's Amazon data to produce insights or recommendations delivered to any other customer. We do not sell, license, or redistribute your Amazon data — raw or derived — to any third party, and we do not use it to train general-purpose models offered to others.

You can disconnect your Amazon account from Terminal6 at any time from within the platform or by contacting us; on revocation we stop further data collection immediately and will delete your stored Amazon data on request, subject to any narrow retention requirements imposed by law. Terminal6's use of data obtained via the Amazon Selling Partner API complies with the Amazon Acceptable Use Policy and the Amazon Data Protection Policy.

4. Data from Google Ads

When you connect your Google Ads account, we access campaign performance data, keyword metrics, search term reports, and conversion data through the Google Ads API. This data is used solely to:

• Display your advertising performance within the Terminal6 dashboard.
• Produce cross-channel analytics for your own business by combining your Google Ads data with your other connected data.
• Provide AI-powered recommendations for budget allocation and campaign optimisation within your own accounts.

We do not sell, share, or use your Google Ads data for any purpose other than providing our services to you. We do not aggregate your Google Ads data with other Terminal6 customers' data. Your Google Ads data is stored securely and access is limited to authorised personnel.

5. Data from Other Advertising Platforms

We access Meta Ads (Facebook/Instagram) data under similar terms. Campaign metrics, spend data, and attribution data are used exclusively to provide cross-channel analytics and recommendations for your own business within Terminal6, and are never aggregated across customers or sold.

6. Data Storage and Security

• Your data is stored on secure cloud infrastructure (Amazon Web Services, ap-south-1 region).
• All data is encrypted in transit (TLS 1.2+) and at rest.
• Access to production databases is restricted to authorised personnel only.
• We retain your data for as long as your account is active. You may request deletion at any time.

7. Data Sharing

We do not sell your data. We may share data only in the following circumstances:

• With your consent: When you explicitly authorise sharing with a third party.
• Service providers: With infrastructure providers (AWS, DigitalOcean) who process data on our behalf under strict confidentiality agreements.
• Legal requirements: When required by law or to protect our legal rights.

8. Your Rights

You have the right to:

• Access the data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data.
• Disconnect any connected platform at any time, which stops further data collection from that platform.
• Export your data in a machine-readable format.

9. Cookies

We use session storage for authentication state. We do not use tracking cookies or third-party analytics on our platform.

10. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated date.

11. Contact

For questions about this privacy policy or to exercise your data rights, contact us at contact@terminal6.io.